You might be reading this from a mobile device right now. This is encouraging news for app developers, app publishers, and anyone who plans on developing an app. But in order to be successful in this space, two things need to happen. These two seemingly simple actions are what inspired me to write this guide. Sure, we know that people are using apps more than ever before.
If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps.
It sounds simple, but all too often I app owners overlook this. So before you can get people to download your app , you need to take the time to conduct the proper research. People all over the world are using smartphones and tablets. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. This trend will continue in the coming years as well. Last year, there were more than billion app downloads.
To make money. But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading. The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device.
Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases.
There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first?
So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store.
Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive.
Baby Boomers continue to trail both Gen Xers and Millennials on most measures of technology adoption, but adoption rates for this group have been growing rapidly in recent years. Although Boomers have been adopting a range of technologies in recent years, members of the Silent Generation are less likely to have done so. Previous Pew Research Center surveys have found that the oldest adults face some unique barriers to adopting new technologies — from a lack of confidence in using new technologies to physical challenges manipulating various devices.
Americans were also less positive about the societal impact of the internet last year than four years earlier. Millennial and Silent internet users were also somewhat less optimistic last year than in Note: This is an update of a post originally published May 2, , and written by Jingjing Jiang, a former research analyst focusing on internet and technology.
See full topline results and methodology here. Say "Alexa, enable the Pew Research Center flash briefing". Millennials to purchase store branded products , by category U. Millennials: number of shopping trips per household by store type Share of U. Millennials' food spending by store type U. Millennials' importance of brand names for the grocery buying decision Hispanic Millennials who shopped at a Hispanic grocery in the U. Millennials' opinion Smartphone usage share of U.
Millennials as shopping support by channel U. Millennials' smartphone usage share for in-store grocery shopping by type U. Millennials' most important aspects when choosing where to shop Share of U. Millennials' willingness to buy groceries at an online retailer Share of U. Millennials' purchase decisions influenced by their mobile device Frequency of shopping for food and beverages in Germany Private label product expenditure among U. Further Content: You might find this interesting as well.
Statistics Millennials: Average specialist store visits per month in Great Britain Online shopping frequency in China , by generation Willingness of U. Youth unemployment in Italy. Learn more about how Statista can support your business. May 1, How often do Millennials purchase store brands? In Statista. Accessed November 22, It came third, having been mentioned by Target came fifth, with 60 percent, while The North Face shares the 9th place with Paypal.
The outdoor label is perceived as a brand to be trusted by Nike was considered to be trustworthy by Amazon comes seventh among Generation Z respondents This site uses cookies to deliver its services, to personalise ads and to analyse traffic. If you continue browsing the site, you agree to our use of cookies.
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